About Wild Earth

A few words from the founder, Nelly.

Most fragrances are made to project

To fill a room
To be noticed immediately

But the right scent.. doesn’t shout.

It stays close
It draws people in
It becomes part of you

Like skin
Like memory

Wild Earth was never made to overpower you
It was made to feel like you’ve always smelled this way.

For the people who want to feel grounded in a chaotic world. For nature, slowness and ritual. But also for fun, playfulness and joy.

Some scents are worn, but Wild Earth becomes part of you

Wild Earth is a handmade perfume and incense brand, designed and bottled in Gisborne, New Zealand. Creating scents that invoke memories, feelings and uplift mood.

All of our ingredients are connected to the earth beginning life as plants and have been distilled, isolated, extracted, tinctured and infused to create scents that awaken your wild soul.